One piece of writing can change the trajectory of your company.
I help founders shape a narrative that feels effortless to share.
For the last five years, I’ve been helping founders articulate their companies’ value propositions. Along the way, I’ve written 250+ pieces distilling complex ideas and companies across the crypto and AI space.
Narratives I help founders build
I work with teams that need a high leverage piece of writing to help with hiring, sales, or fundraising.
- A product deep dive that turns the technical complexity of your product into something customers can immediately understand and champion internally.
- A launch post for turning a new feature, partnership, or fundraise into a moment that creates real inbound.
- A hiring essay that convinces exceptional candidates to believe in the mission, ambition, and opportunity behind the company.
- A fundraising memo for helping investors see the bigger picture behind the product you’re building today.
How a single essay unlocked a partnership with Kevin Rose & Digg Ventures
From Hersh Patel founder of Opacity Labs:
“YB wrote an article that landed us an intro of a lifetime. Thanks YB for your great writing.”
I collaborated with the founder of Opacity Labs to translate their dense, technical architecture around zkTLS (zero knowledge transport layer security) into a story that simply articulated their technical edge.
The essay caught the attention of Kevin Rose, who reached out to explore how his own projects could leverage the technology. Within days, Opacity Labs and Digg Ventures were official partners.
You give me 1 hour of your time. I deliver a story people remember.
ContextWe figure out what the piece needs to accomplish.
ConstructI shape complexity into a story people can understand and repeat.
CrystallizeWe play with the words until it feels effortless for you to share.
DeliverableA high-leverage piece of writing tailored to your company's goals.
TimelineMost engagements take 3-4 weeks.
Let’s change your company’s trajectory
Selected Work
- Research A 7,000 word essay on Decentralized AI
- Talk A ten-minute conference talk on distributed training
- Story What did Marc Andreessen see?
- Framework Claude meets Obsidian
- Deep dive A product deep dive on the company Splits
- Market Analysis The barbell approach for stablecoin startups
About me
Hi, I’m YB!
I’ve built one of the top communities in crypto through my newsletter, Terminally Onchain. I grew my audience to 10k subscribers in just one year and had 500 paying members attending meetups in NYC, LA, and Miami.
Before that, I was a software engineer at Salesforce and then led research at a seed stage consumer fund.
Testimonials
“Reading your blog posts now. There’s so much brilliance in this.” - Kevin Rose
“Probably the best summary of the crypto-powered, open-source infrastructure work being done today.” - Derek Edws
“I just had a convo with a famous web2 investor/builder thanks to YB’s article. A bias of mine was brought to light in one convo. “We’re too web3”. I’ve also noticed web2 VCs actually get excited more quickly to. Be aware of your biases” - Hersh Patel
“Just came across this and this is so good! Feels like the beginning of a new Stratechery.” - Rish
“Best presentation I've seen on Decentralized AI.” - Brenner Spear
“This is hands down the best resource I've seen for explaining Decentralized AI.” - EWL
“I love the comparison of current block explorers to one of my favorite old-school apps, HyperCard.” - Jordan Messina
“Great writeup on the history of Google Analytics and the origin story + product review of Bello Insights.” - Levy Chain
“This is an incredible thread and breaks down everything.” - Shane Mac